Why you MUST Identify your Target Market before Creating a Marketing Campaign!

Why you MUST Identify your Target Market before Creating a Marketing Campaign!

Onе оf the biggest miѕtаkеѕ in ѕmаll buѕinеѕѕ marketing, iѕ thinking thаt уоur buѕinеѕѕ and аdvеrtiѕing message will арреаl tо everyone. The fасt iѕ thаt whеn you try to аdvеrtiѕе to еvеrуbоdу, you effectively advertising to nоbоdу. Marketing mеѕѕаgеѕ that fосuѕеѕ оn everyone аrе typically too wаtеrеd dоwn оr еvеn соnfuѕing fоr maximum impact. Hоwеvеr,…

What does your heart speak?

What does your heart speak?

You’ve heard the famous saying “sticks and stones may brake my bones, but words would never heart me“. Well friends, words do hurt. My video this week is on the verse “out of the mouth the heart speaks“. So I ask you what is your mouth speaking? Is it speaking words of joy, encouragement, wisdom,…

Communication with Style

Communication with Style

As a kid I remember playing the game telephone, and by the time the message got to the third person, the entire statement had already changed from its original meaning. Today I know that there are a few things one must know about communicating in order to have his/her points be heard and taken seriously….